Papaya Solitaire and YTG brought satisfying calm to the UK’s daily chaos with a bold OOH campaign that turns everyday disorder into playful order. From cat-filled corridors to packed dog parks, each execution reimagines life’s messier moments through the satisfying lens of Solitaire. Running across high-dwell-time transport media in London and Manchester, the work captures the brand’s spirit with wit, colour, and beautifully structured mayhem.