Campaign Features Papaya "Swing" Piccadilly Deepscreen - You're the goods

Campaign Features Papaya "Swing" Piccadilly Deepscreen

Romila Sanassy , Campaign
February 1, 2025

You're the Goods Brings Papaya’s "Swing" to Life on London’s Iconic Piccadilly Lights

In a dazzling collision of creativity, technology, and cultural cool, creative AgencyYou're the Goods has unveiled a spectacular new piece for the iconic Piccadilly Lights screen in London’s West End. Produced for their founding cleint Papaya, the visual campaign titled "Swing" merges high-energy digital art with the immersive scale of the world-famous curved screen to create a one-of-a-kind experience in the heart of the city.