Papaya "Swing" Features in the Los Angeles Egotist - You're the goods

Papaya "Swing" Features in the Los Angeles Egotist

Romila Sanassy , The Los Angeles Egotist
December 11, 2024

The article from The LA Egotist details the debut campaign by creative agency You’re the Good, which founding Client Papaya as advocates for the power of play. The centerpiece of the campaign is a daring 165-foot-high swing installation between buildings in New York City, designed to embody the joy and freedom of play in a striking, real-world experience. The film, directed by Nicolai Fuglsig, captures spontaneous and emotional reactions from the participants, reinforcing the campaign's theme. The initiative highlights You’re the Good’s mission to create bold, purpose-driven work and underscores Papaya’s commitment to crafting meaningful, emotionally resonant content.