You're the goods

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Creative partner for ambitious brands

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Tiny Bostock

Tiny Bostock was a famous boxer in the 1930’s. He was a choir boy, trained by local priests to fight. After beating opponents, he would sing to Old Trafford crowds of 30,000 that he was 'The Goods'. He was Founder Dom Goldman’s grandfather. Tiny raised his family on a philosophy of doing things properly. Quality above all else. Hone your craft. Work hard. Train hard. Be The Goods.

Our clients. Our staff. Our work.

You’re the Goods.

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We’ve collaborated with the world's most iconic brands

About

Founded in London and New York in 2024, You’re the Goods is a new breed of creative partner, built to tackle today’s marketing challenges from every angle. We’re a senior-led team with roots in top agencies and global brands. Agile by design, we scale with expert collaborators across strategy, design, media, and tech—operating as a full-service studio delivering sharp solutions, bold storytelling, and standout creative.

 

 

Logotype of Allied Dunbar
Logotype of Apple
Logotype of Audi
Logotype of BBC
Logotype of Coca-Cola
Logotype of Disney
Logotype of Dove
Logotype of Ford
Logotype of Goldman Sachs
Logotype of Google
Logotype of Heineken
Logotype of HSBC
Logotype of JLL
Logotype of John Lewis
Logotype of Johnnie Walker
Logotype of Johnson & Johnson
Logotype of Lucozade
Logotype of Lynx
Logotype of Natwest
Logotype of Nike
Logotype of Olympic Games
Logotype of Pepsi
Logotype of P&G
Logotype of Sony
Logotype of Subway
Logotype of UBS
Logotype of Unilever
Logotype of Visa
Logotype of VW
Papaya

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100 Page Brand Book

Brand Strategy & Creative Platform

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Core Team (5)

Dom Goldman

Founder / CCO

Dom has over 20 years of experience at leading agencies in London, San Francisco, Singapore and LA, starting as a Digital/Interactive creative, and becoming an integrated Creative Director. During Dom’s tenure as Managing Partner, BBH London won Agency of the Year twice, Webbys Digital Agency of the Year, and IPA Agency of the Year for Effectiveness. His objective is to create cultural impact for brands through creativity. He has been a judge and multiple winner at international award shows, and has won 46 Cannes Lions, including a Grand Prix.

Darren Savage

Strategy Lead

Darren has over 28 years of experience at agencies such as Tribal, adam&eveDDB and R/GA, spanning brand, communications, product & service, innovation and business strategy. As Chief Strategy Officer at Tribal Worldwide, he helped run planning, data science, content and social departments, having previously been Publicis Head of Strategy and Executive Planning Director of R/GA. His work has won many awards, including a Cannes Grand Prix, a Webby’s Grand Prix, and a D&AD Black Pencil.

Alice Bunbury

Client Lead

Alice has over 14 years of experience at leading agencies, including AMV BBDO, Above+Beyond, and M&C Saatchi. As Client Lead, she has delivered large-scale, integrated work across TV, digital, social, and experiential for major brands, including Amazon, Mars, PROPER and Boots.With a strong focus on collaboration, innovation, and talent development, Alice thrives on shaping brands that connect deeply with audiences and delivering work that makes a lasting impact.

Martin Loraine

Executive Creative Director

Martin has over 25 years of experience as a Creative Director at AMV BBDO, Leo Burnett, and DDB, as well as 4 years as ECD of Ford of Europe, and 14 as Deputy ECD of AMV. He has created famous work for major clients such as VW, Guinness, Heinz, Sainsburys, Metropolitan Police and McDonalds. His work has won multiple Grand Prix at Cannes, the Andys, and Creative Circle, as well as Gold awards at Cannes, British Arrows and Clios, for work across Digital, Film, Social, Content, Print and Audio.

Romila Sanassy

Executive Producer

Rom has over 25 years of experience as Senior Producer at leading London agencies such as AMV BBDO, Anomaly, JWT, and Ogilvy. With experience across all sectors of business, she is a specialist in all forms of production, from large-scale brand launches and activations, to targeted print and social. She has a wealth of experience, skills, and knowledge, and a network of trusted production partners that enable her to pull off the highest production values, even without the highest budgets.